Break Tone

by NESTEC S.A.
1.0 - Dec 16, 2014

Urgent call: Take a break, Kit Kat's got you covered

Screenshots of Break Tone

About Break Tone

Kit Kat Transforms Its Slogan into a Clever Mobile App: Break Tone

The renowned snack brand Kit Kat has taken a unique approach to its famous slogan, "Gimme a break." In a surprising twist, they have transformed it into a mobile app called Break Tone. This innovative tool allows users to simulate a phone call whenever they desire.

Operating the app is remarkably simple. Just locate the prominent red button on the main screen and give it a tap. Instantly, a countdown timer will initiate, accompanied by a darkening of the phone screen, ensuring your secret remains concealed.

Once the countdown reaches zero, Break Tone will simulate an incoming phone call. The app cleverly displays an image of an incoming call along with a corresponding ringtone. To stop the simulated call, all you need to do is touch the screen. Whether you find yourself in a work meeting or yearn for a brief respite from a lively family dinner, Break Tone provides the perfect excuse to step away discreetly. No one will ever suspect that your phone call was merely a ruse.

This inventive adaptation of Kit Kat's iconic slogan demonstrates the brand's commitment to finding creative solutions that resonate with their consumers. By leveraging the ubiquity of smartphones and the need for occasional breaks, Kit Kat has seamlessly integrated their brand message into the digital realm. Break Tone not only offers a practical escape but also adds an element of playfulness to the daily routines of its users.

The app's intuitive design and straightforward functionality make it accessible to users of all ages and technological backgrounds. Kit Kat has once again showcased their ability to infuse their brand with innovation, proving that they are not afraid to think outside the box.

As society continues to embrace the digital era, Kit Kat's Break Tone serves as a timely reminder that even in a world dominated by screens and constant connectivity, it's essential to pause, take a breather, and indulge in a moment of personal relaxation. With this groundbreaking app, Kit Kat invites us to embrace the concept of a well-deserved break in an increasingly fast-paced world.

So, the next time you find yourself yearning for a brief escape, remember that Kit Kat has your back with their ingenious Break Tone app. With just a touch of a button, you can experience the perfect excuse to step away momentarily and savor a guilt-free pause, all while enjoying the iconic flavors of Kit Kat

More Information

  • Package Name

    es.nestle.kitkat.breaktone

  • Languages

  • Requires Android

    Android 2+ (Gingerbread SDK 9)

  • Architecture

  • Permissions

  • Signature

    acd94c9afd196566417b1d2f75614457b0bf7d84